Project Description

Legends of the Old West | Special — Houston Livestock Show and Rodeo miniseries

This series goes behind the scenes of the largest livestock show and rodeo in the world. It highlights the unique history and mission of the event, and features interviews with top executives, athletes and performers.

RODEO HOUSTON Ep. 3 — “The Music”

3/20/19

The final episode of our three-part series on the Houston Livestock Show and Rodeo. Former Chief Operating Officer Leroy Shafer tells a great story about the Jackson 5 (1:58) and then we hear from Robert Earl Keen (4:08) and Lyle Lovett (15:31). The two legendary Texas musicians talk about the Rodeo, music, songwriting, books, horses and much more.
RODEO HOUSTON Ep. 2 — “The Rodeo”

3/13/19

The second episode of our three-part series on the Houston Livestock Show and Rodeo focuses on the rodeo. Catherine Schultz, Managing Director of Sports and Events Presentations, talks about the unique features of the Rodeo (1:57). Then five-time world champion steer wrestler Luke Branquinho discusses a range of topics, from the need to keep the cowboy culture alive, to his first experience at RODEOHOUSTON, to the time a steer almost ripped his pants off, and more (14:08).
RODEO HOUSTON Ep. 1 — “The Mission”

3/6/19

The first of three special episodes that go behind the scenes of the Houston Livestock Show and Rodeo.
We learn about the history and agricultural mission from President and CEO, Joel Cowley (3:05); we hear about the army of volunteers from Chairman of the Board, Jim Winne (24:57); and we finish with the story of George Strait’s legendary 1983 performance, as told by former Chief Operating Officer, Leroy Shafer (35:42).